Journal of Marketing Management and Innovative Business Review
Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)

Understanding Employee Productivity Through Digital HRM and Self-Efficacy: Evidence from Banking Employees

Dodi Saputra Chairullah (Master of Management Program, Balikpapan University)
Marlinda Waty (Master of Management Program, Balikpapan University)
Nurlia Nurlia (Master of Management Program, Balikpapan University)
Tutik Yuliani (Management Department, Balikpapan University)



Article Info

Publish Date
10 Jun 2026

Abstract

The banking industry is experiencing rapid digital transformation, encouraging organizations to adopt Digital Human Resource Management (Digital HRM) practices to enhance employee performance and organizational effectiveness. This study aims to examine the effect of Digital HRM on employee productivity and investigate the mediating role of self-efficacy among banking employees in Balikpapan City, Indonesia. A quantitative approach was employed using survey data collected from 100 banking employees selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Digital HRM has a positive and significant effect on employee productivity. Furthermore, Digital HRM significantly enhances employees’ self-efficacy, which in turn positively influences employee productivity. The mediation analysis confirms that self-efficacy significantly mediates the relationship between Digital HRM and employee productivity. These results support Social Cognitive Theory by demonstrating that organizational digital resources contribute to improved employee outcomes through psychological mechanisms. The study provides practical implications for banking institutions by highlighting the importance of integrating digital HR practices with initiatives aimed at strengthening employee confidence and capability in utilizing digital technologies. Ultimately, effective Digital HRM implementation can serve as a strategic tool for improving workforce productivity in the banking sector.

Copyrights © 2026






Journal Info

Abbrev

mariobre

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

MARIOBRE or Journal of Marketing Management and Innovative Business Review is a journal published twice a year in June and December, by the Master of Management Study Program, Universitas Kristen Indonesia Paulus, Indonesia. ISSN Number: 3031-4208. This journal aims to discuss current issues and ...