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Johannes Baptista Hali
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johanneshalik@ukipaulus.ac.id
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amariobre@gmail.com
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Management Department, Universitas Kristen Indonesia Paulus, Makassar, Indonesia Jl. Perintis Kemerdekaan KM 13 Kel. Kapasa / Kec. Tamalanrea Makassar 90245, Indonesia
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Sulawesi selatan
INDONESIA
Journal of Marketing Management and Innovative Business Review
Published by Universitas Kristen Indonesia Paulus
ISSN : -     EISSN : 30314208     DOI : 10.63416
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MARIOBRE or Journal of Marketing Management and Innovative Business Review is a journal published twice a year in June and December, by the Master of Management Study Program, Universitas Kristen Indonesia Paulus, Indonesia. ISSN Number: 3031-4208. This journal aims to discuss current issues and disseminate the latest findings in marketing studies and current business issues to the wider community, including scientists, practitioners and policy makers. We welcome submissions of original research in marketing studies and business research (e.g., consumer behavior, brand management, marketing analytics, financial management, operational and strategic management also Human Resources Management and Digital Marketing). Our journal adheres to the Open Access policy and currently no Article Processing Charges (APC) will be charged for accepted articles. MARIOBRE is a bilingual journal. Writers can write the manuscript, either in English or Indonesian. Submitted manuscripts will be checked for plagiarism. Only articles with a rigorous research process and substantial managerial/scientific contributions will be reviewed.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 56 Documents
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Pengaruh Pelatihan Terhadap Kinerja Karyawan Pada PT. Cipta Sejati Revolution Makassar Bandhaso, Mira Labi; Tandirerung, Jeane; Sasabone, Luana
Journal of Marketing Management and Innovative Business Review Vol. 1 No. 1 (2023): Mariobre, December 2023 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v1i1.157

Abstract

This research aims to determine the effect of training on employee performance at PT.Cipta Sejati Revolution. This research was conducted at PT Cipta Sejati Revolution which operates in the field of outsourcing labor distribution located in the city of Makassar. The population of this research is the entire number of employees who work at PT.Cipta Sejati Revolution, totaling 30 employees. So, the researcher took the entire population to be used as a sample, namely 30 people. This research design uses quantitative methods to determine the relationship between two variables, namely training (x) and employee performance (y) using SPSS consisting of the Spearman Rank correlation coefficient, coefficient of determination, and t test results. From the research results it was found that training (X) had a positive and significant effect on employee performance at PT. Cipta Sejati Revolution.
Analisis Strategi Pemasaran Dalam Meningkatkan Jumlah Konsumen dI Makassar Cofee House (MCH) Halik, Johannes Baptista; Nurlia, Nurlia; Latiep, Ifah Finatry
Journal of Marketing Management and Innovative Business Review Vol. 1 No. 1 (2023): Mariobre, December 2023 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v1i1.163

Abstract

This research aims to find out what strategies can be implemented at the Makassar Coffee House in Makassar City. The data collection method in this research uses field research by applying two methods, namely interviews and observation. The data analysis methods used are Internal Factor Matrix (IFAS), External Factor Matrix (EFAS), SWOT Matrix and SPACE Matrix. The research results show that in the IFAS Factors there are five strength factors and five weakness factors in the Makassar Coffee House (MCH) with a total IFAS Factor score of 1.00. In the EFAS factors there are five opportunity factors and three threat factors with a total score of 1.95. In the SWOT Matrix there are two S-O strategies, namely maintaining the taste, especially of coffee drinks and maintaining free delivery costs for delivery orders, S-T strategy, namely providing good service to customers and balancing product prices and raw material prices, W-O strategy, namely creating a new menu, especially coffee. and food as well as collaborating with local offices and providing special offers, W-T's strategy is to increase promotions. In the SPACE Matrix, the results are in quadrant I, so the suitable strategy to carry out is the S-O strategy.
Analisis Likuiditas Pada PT Bank Danamon Tbk Halik, Maria Yessica; Todingbua, Manuel August; Watilette, Litha Clara; Somalinggi, Edgberth
Journal of Marketing Management and Innovative Business Review Vol. 1 No. 1 (2023): Mariobre, December 2023 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v1i1.166

Abstract

This research was conducted at PT Bank Danamon Tbk. aims to analyze the development of liquidity from financial ratios. The research method used in this research is ratio analysis method. After conducting research on PT Bank Danamon Tbk by calculating financial ratios based on bank liquidity formulas, namely the Qiuck Ratio, Cach Ratio, and LDR from the calculation of the results for the period 2019 to 2021, the following results are obtained: according to the liquidity ratio, it can be seen that banks can meet their financial obligations properly. This is proven by the Quick Ratio and Cash ratio values ​​which have exceeded the normal standard set by Bank Indonesia, where the normal standard is >4.05%. The finding of the LDR ratio of PT Bank Danamon Tbk was 117.56% in 2019, 108.68% in 2020, and 111.3% experienced unhealthy conditions because it exceeded that determined by Bank Indonesia above> 94%.
Pengaruh Sosial Media Marketing dan Advertising Terhadap Keputusan Berlangganan Spotify Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus Londong, Jerliyen Pramita; Paridi, Andryanus; Patandean, Eben Hezer; Patanduk, Josua Krisna
Journal of Marketing Management and Innovative Business Review Vol. 1 No. 1 (2023): Mariobre, December 2023 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v1i1.168

Abstract

This research aims to see the influence of the use of Social Media Marketing and Advertising on Spotify subscription decisions among students at Paulus Indonesian Christian University. This research was carried out at the UKIP Makassar campus, where all students were the population of this research. Samples were taken using the Slovin formula and results were obtained from 100 people. The analysis was carried out using the SmartPLS version 4 application. The research results showed that both Social Media Marketing and Advertising had a positive and significant influence on UKIP Students' decision to subscribe to Spotify.
Analisis Faktor-Faktor Yang Berperan Dalam Membangun Minat Mahasiswa Untuk Berwirausaha (Studi Kasus Mahasiswa/i Fakultas Ekonomi Jurusan Manajemen Uiversitas Kristen Indonesia Paulus) Sambara, Kordiana; Salim, Astrianita; Baele, Yezhykel; Allo, Yohanis Tasik
Journal of Marketing Management and Innovative Business Review Vol. 1 No. 1 (2023): Mariobre, December 2023 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v1i1.169

Abstract

This study aims to find out what factors influence the interest of Indonesian Christian University Paulus Indonesia Department of Management students in 2018 and 2019 to become entrepreneurs. This research was conducted with a qualitative descriptive method. Sources of data used in this study is primary and secondary data with data collection techniques in the form of interviews, documentation and observation or direct observation of the respondents obtained and then analyzed into a conclusion from the research process. From the results of this study it can be concluded that there are several factors that influence student interest in entrepreneurship.
Pengaruh Kemudahan Transaksi dan Nilai Produk Terhadap Keputusan Pembelian Online (Survey Pada Konsumen Shopee) Jaya, Amir; Lintang, Jane; Mongan, Claudio Julio; Munda, Jimmy Eltari
Journal of Marketing Management and Innovative Business Review Vol. 1 No. 1 (2023): Mariobre, December 2023 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v1i1.170

Abstract

Kemajuan inovatif saat ini mendukung kegiatan bisnis online atau kegiatan bisnis melalui media elektronik. Dibandingkan dengan kerangka kerja biasa, penjualan online lebih kuat dan produktif. Keunikan bisnis saat ini dalam bisnis internet adalah Shopee. Pada tahun 2018 Shopee telah memperluas posisinya dalam jumlah pengunjung per kuartal dan telah menjadi aplikasi paling terkenal di AppStore dan PlayStore. Penelitian ini bertujuan untuk mengetahui faktorfaktor yang mempengaruhi pembelian online pada konsumen Shopee di Makassar. Pemeriksaan..sampel memakai..teknik purposive random sampling. Jumlah banyak sampel adalah 96 konsumen Shopee yang berdomisili di Makassar. Informasi sampel data dianalisis menggunakan PLS-SEM (Partial Least Square – Structural Equation Modeling) dengan memakai perangkat/aplikasi SmartPLS. Hasil data penelitian menunjukkan bahwa kemudahan transaksi berpengaruh positif namun tidak signifikan terhadap keputusan pembelian online sedangkan nilai produk berpengaruh positif dan signifikan terhadap keputusan pembelian online.
Pengaruh Kebijakan Dividen dan Likuiditas Terhadap Nilai Perusahan Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Setiawati, Linda; Manda, Anita
Journal of Marketing Management and Innovative Business Review Vol. 2 No. 1 (2024): Mariobre, June 2024 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v2i1.219

Abstract

Tujuan penelitian ini adalah untuk menguji hubungan antara kebijakan dividen dan likuiditas dengan nilai perusahaan. Nilai suatu perusahaan memberikan kesan yang baik kepada investor mengenai kesejahteraannya dan merupakan ukuran kinerja keuangannya ketika perusahaan tersebut go public. Penelitian ini dilakukan di PT. Bank Rakyat Indonesia (Persero) TBK menggunakan informasi laporan tahunan BRI tahun 2016–2023. Selain menggunakan pendekatan analisis regresi linier berganda dengan bantuan aplikasi SPSS versi 26, penelitian ini menggunakan metode observasi non partisipan. Temuan ini menunjukkan bahwa, berbeda dengan likuiditas, yang tidak mempunyai pengaruh nyata terhadap nilai perusahaan, kebijakan dividen mempunyai dampak positif dan besar terhadap nilai perusahaan.
Pengaruh Kebutuhan, Gaya Hidup, Barang Konsumtif Sebagai Varabel Intervening Terhadap Keputusan Pembelian Paridy, Andryanus
Journal of Marketing Management and Innovative Business Review Vol. 2 No. 1 (2024): Mariobre, June 2024 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v2i1.221

Abstract

Tujuan dari penelitian ini untuk mengetahui keterkaitan kebutuhan konsumen dan gaya hidup perilaku konsumen, keterkaitan kebutuhan konsumen dan gaya hidup terhadap keputusan pembelian, perilaku konsumen terhadap keputusan pembelian, keterkaitan kebutuhan konsumen dan gaya hidup terhadap keputusan pembelian melalui perilaku konsumen. Penelitian ini dilakukan di kota Makassar, sampel pada penlitian ini sebanyak 48 responden dengan menggunakan teknik random sampling disesuaikan dengan kuesioner yang dikembalikan oleh responden. Alat analisis yang digunakan adalah Path Analisis dengan hasilnya bahwa kebutuhan konsumen mempunyai keterkaitan denganperilaku konsumen dan keputusan pembelian. Gaya hidup tidak mempunyai keterkaitan dengan perilaku konsumen dan keputusan pembelian. Perilaku konsumen tidak mampu memediasi keterkaitan antara kebutuhan konsumen dan gaya hidup terhadap keputusan pembelian. Kontribusi kebutuhan konsumen, gaya hidup dan perilaku konsumen terhadap keputusan pembelian tergolong sedang, sedangkan kontribusi kebutuhan konsumen, gaya hidup terhadap perilaku konsumtif tergolong lemah.
The Influence of Financial Literacy and Lifestyle on the Financial Management of Paulus Christian University of Indonesia 2021 Management Program Students Kaya, Glein Putri; Golda, Cipta
Journal of Marketing Management and Innovative Business Review Vol. 2 No. 1 (2024): Mariobre, June 2024 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v2i1.222

Abstract

The aim of this research is to determine the influence of financial literacy and lifestyle on financial management among students of the Department of Management, Faculty of Economics and Business, Paulus Indonesian Christian University Class of 2021. The type of data used in this research is quantitative data originating from primary data originating from from the questionnaire given to management study program students class of 2021. In connection with the results of researching hypothesis testing by partial means variable X1 (financial literacy) with a value of 0.001<0.05 can be used to show that it has a significant influence on variable Y (financial management ), while variable X2 (lifestyle) with a value of 0.020>0.05 has no significant effect on variable Y (financial management). Thus, it can be stated that literature has an impact on the financial status of the Economics and Business Department faculty at Paulus Indonesian Christian University Class of 2021 .
Analisis Break EventPoint (BEP) Ssebagai Alat Perencanaan Laba Pada UKM Kopi Toraja KOPITOR Rono, Tia Marlinda; Palame, Junihetti
Journal of Marketing Management and Innovative Business Review Vol. 2 No. 1 (2024): Mariobre, June 2024 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v2i1.223

Abstract

Tujuan dari penelitian ini adalah untuk menentukan berapa banyak unit yang harus dijual untuk mencapai titik impas, yang berarti mereka tidak akan menderita rugi atau memperoleh keuntungan. Fokus penelitian ini adalah Break Even Point, jadi berapa unit penjualan yang harus dicapai Usaha Kecil Menengah Kopi Toraja Kopitor untuk mencapai titik BEP. Untuk menguraikan data yang dikumpulkan dari hasil penelitian ini maka digunakan jenis penelitian deskriptif kuantitatif. Satuan pengamatan penelitian ini adalah Usaha Kecil Menengah Kopi Toraja Kopitor, sehingga satuan analisisnya adalah harga jual dan biaya dari UKM Kopi Toraja Kopitor. Dari hasil penelitian yang telah dilakukan, maka dapat diketahui bahwa jumlah biaya tetap dalam memproduksi kopi bubuk dengan merek Robusta, Usaha Kecil Menengah Kopi Toraja Kopitor pada periode bulan Mei hingga Juni tahun 2023 adalah sebesar Rp. 8.893.750,- dan jumlah biaya variable sebesar Rp. 4.446.875,-. Dari hasil analisis penelitian yang dilakukan di Usaha Kecil Menengah Kopi Toraja Kopitor bulan Mei hingga Juni tahun 2023 diperoleh peneriman sebesar Rp. 52.938.988,095.

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