Etika Pemasaran Pendidikan Islam: Membangun Kredibilitas Dan Kepercayaan Berdasarkan Al-Qur’an

Supri Supri (Sekolah Tinggi Agama Islam Al-Kifayah Riau, Indonesia)

Indonesian Journal of Islamic Educational Management
Vol 6, No 2 (2023): IJIEM

Islamic educational marketing management addresses the ethical aspects of marketing by focusing on the application of Islamic ethical principles and values in planning, implementing, and evaluating marketing strategies. The purpose of this study is to present a robust and detailed framework on how marketing ethics based on the teachings of the Quran can build credibility and trust in the context of Islamic education. The type of research used is a literature review with data collection techniques including citations from books, articles, and news. The data analysis technique used is descriptive analysis. The results show that the Ethics of Islamic Educational Marketing: Building Credibility and Trust Based on the Quran are: (1) Having piety; (2) Being fair in business; (3) Being humble; (4) Not taking bribes or paying bribes; and (5) Not exploiting. Islamic educational marketing essentially integrates Islamic values, provides quality educational services tailored to user needs, and increases public awareness of the importance of education based on Quranic values.Keywords: Quran, Ethics, Islam, Marketing, Education.