Journal of Humanities and Social Studies
Vol. 4 No. 02 (2026): MAY 2026

SPENDING HABIT OF GENERATION Z IN SOUTH JAKARTA: A QUALITATIVE STUDY ON ITS RELATIONSHIP WITH CAREER PREFERENCES, WORK MOTIVATION AND COMPENSATION

Wasi Bagasworo (Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School)
Shafa Kamila (Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School)
Nadia Atika Sari (Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School)
Nurisnaini Ashuratirana (Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School)
Wahyuningsih Wahyuningsih (Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School)

Article Info

Publish Date
15 May 2026

Abstract

This study aims to examine the relationship between Generation Z’s spending habits and their career preferences, compensation, and work motivation among individuals aged 17–28 in South Jakarta. Using a qualitative-descriptive approach with Likert-scale questionnaires, the study reveals that career direction, compensation levels, and work motivation collectively shape Gen Z’s consumption patterns, including planned spending and impulsive buying. The findings highlight the importance of understanding young adults’ financial behavior to inform HR strategies and financial education programs tailored to their characteristics.

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Journal Info
Journal of Humanities and Social Studies
Website

Abbrev

HJ

Publisher

Media Inovasi Pendidikan dan Publikasi

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Description

JOURNAL OF HUMANITIES AND SOCIAL STUDIES is a journal that uses a double-blind peer review model that can be accessed online. The purpose of HUMAS JOURNAL is to publish a journal containing quality articles that will be able to contribute thoughts from a theoretical and empirical perspective in ...