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All Journal Journal of Humanities and Social Studies
Wasi Bagasworo
Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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SPENDING HABIT OF GENERATION Z IN SOUTH JAKARTA: A QUALITATIVE STUDY ON ITS RELATIONSHIP WITH CAREER PREFERENCES, WORK MOTIVATION AND COMPENSATION Wasi Bagasworo; Shafa Kamila; Nadia Atika Sari; Nurisnaini Ashuratirana; Wahyuningsih Wahyuningsih
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 4 No. 02 (2026): MAY 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This study aims to examine the relationship between Generation Z’s spending habits and their career preferences, compensation, and work motivation among individuals aged 17–28 in South Jakarta. Using a qualitative-descriptive approach with Likert-scale questionnaires, the study reveals that career direction, compensation levels, and work motivation collectively shape Gen Z’s consumption patterns, including planned spending and impulsive buying. The findings highlight the importance of understanding young adults’ financial behavior to inform HR strategies and financial education programs tailored to their characteristics.
Co-Authors Nadia Atika Sari Nurisnaini Ashuratirana Shafa Kamila Wahyuningsih Wahyuningsih