<![CDATA[This study attempts to address existential issues related to self-authenticity in the context of social media. Social media is characterised by existential problems that have the potential to prevent humans from finding their authentic selves. For Heidegger, the authentic self is one that is courageous and capable of being oneself through deep reflection amid the various offers of self-identity that one encounters. Social media has another impact, making it easy for humans to surrender their self-image to digital media algorithms. The problem that arises is the loss of self-integrity between the factual world and the virtual world. The purpose of this study is to expand the constellation of discussions about the authentic self in Heidegger's thinking, particularly in the context of the issue of self-authenticity on social media. To achieve this, this research was conducted using a descriptive qualitative method by conducting a literature study that supports the study in this research. The recommendations from the research found that Heidegger's views are relevant to answering the issue of self-authenticity by continuously striving to explore and find existential meaning in real life experiences.]]>
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