Journal of Management
Vol. 5 No. 1 (2026): January - June

Healthy Menu Innovation in Ready-to-Eat Food Security Catering for the Productive Generation

Wandi Kurniadi (Internasional Women University)
Evi Sofiati (Internasional Women University)



Article Info

Publish Date
28 May 2026

Abstract

Food security among the productive generation has become a growing public health concern in Indonesia, where rapid urbanization and shifting dietary patterns increasingly favor convenience over nutritional quality. This study investigates the innovation of healthy menus in ready-to-eat (RTE) food catering services as a strategy to address food security for individuals aged 18–45 years. Using a mixed-methods approach combining nutritional analysis, consumer surveys, and menu development trials, this research evaluates the nutritional adequacy, affordability, palatability, and sustainability of newly developed RTE catering menus. A total of 150 participants from urban areas in West Java participated in the consumer acceptability study. Results indicate that innovated healthy menus achieved a 78.4% acceptability rate, met 80–95% of recommended daily nutritional requirements, and were priced competitively within a budget accessible to productive-age consumers. The study concludes that strategic menu innovation in RTE catering systems can serve as a viable intervention for improving food security and dietary quality among Indonesia’s productive generation. Policy recommendations for catering businesses, health authorities, and community nutrition programs are discussed.

Copyrights © 2026






Journal Info

Abbrev

JOM

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing ...