Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Vol.7, No.1 (2026): June 2026

Entrepreneurial mindset: a systematic literature review and empirical study of MSMEs in the special region of Yogyakarta

Utami Tunjung Sari (Universitas Widya Mataram)
Bhenu Artha (Universitas Widya Mataram)
Bahri (Universitas Widya Mataram)
Niken Permata Sari (Universitas Widya Mataram)
Asha Mussa Mallya (Beijing Normal University)
Cynta Alya Dinka (Universitas Widya Mataram)



Article Info

Publish Date
02 Jun 2026

Abstract

The intersection of entrepreneurial mindset, artificial intelligence (AI), and business performance represents a dynamic research area, yet systematic syntheses of these relationships remain limited. This research aims to synthesize empirical evidence examining the connections between mindset development and AI adoption, while empirically evaluating their impact on MSME performance in Yogyakarta. Adopting PRISMA guidelines, a systematic literature review (SLR) analyzed 15 peer-reviewed articles published between 2019 and 2024. This was complemented by an empirical study of 51 MSME owners utilizing multiple linear regression analysis. SLR results indicate that AI integration catalyzes mindset development through cognitive enhancement and experiential learning. Empirical findings confirm that both entrepreneurial mindset and AI use are statistically significant predictors of business performance, collectively explaining 12.6% of the variance. Notably, entrepreneurial mindset exerts a stronger influence than AI adoption. These results imply that digital transformation is most beneficial when grounded in an entrepreneurial approach. Recommendations include integrating generative AI into curricula and fostering strategic AI literacy among practitioners to enhance business sustainability.

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Journal Info

Abbrev

j-mae

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Tujuan dari publikasi Jurnal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) adalah untuk menyebarluaskan hasil penelitian dan pemikiran konseptual atau ide-ide yang telah dicapai di bidang manajemen, akuntansi, dan bisnis kewirausahaan. Jurnal E-BISMA mempunyai e-ISSN (2774-8804) dan p-ISSN ...