<![CDATA[Social and economic changes over the past few decades have influenced how the younger generation perceives marriage, with a tendency to delay it. However, on social media, especially TikTok, a counter-narrative has emerged presenting early marriage as a rational and brave choice. This study aims to analyze how the meaning of 'marrying young' is negotiated by audiences when responding to content on the TikTok account @Azkiavee. The approach used in this research is qualitative, employing Norman Fairclough's three-dimensional Critical Discourse Analysis (CDA) through analysis of comments on nine videos presenting the narrative of early marriage. The results show that the audience actively produces counter-discourse through three main focuses: first, emphasizing individualization of life choices as a form of resistance against the generalization of the creator's personal experience; second, rejecting the normalization of the early marriage discourse on social media; and third, framing education and career as alternative rationalities for the younger generation. These findings confirm that TikTok comment sections function as discursive arenas where the negotiation of marriage meanings occurs, with Indonesian young women actively contesting gender expectations embedded in creators' narratives.]]>
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