<![CDATA[This research was conducted at PT Tiki Jalur Nugraha Ekakurir Gunungsitoli City branch with the aim of analyzing the implementation of work discipline and strategies undertaken to improve employee performance at PT Tiki Jalur Nugraha Ekakurir Gunungsitoli City. This study used a qualitative research method by interviewing 5 informants, namely the branch manager, package couriers and SCO JNE Express Gunungsitoli City branch. The results of this study indicate that the implementation of work discipline at PT Tiki Gunungsitoli is implemented through work hour arrangements, punctuality, and monitoring with MyOrion and SCA. The implementation is flexible to adjust to field conditions. Couriers usually start at 09.00, many arrive earlier, and go home depending on the number of packages. Obstacles are usually due to external factors such as weather, damaged roads, long distances, vehicle damage, incomplete addresses, unavailable customers, late sorting, and weak internet connections. The impact is small if only 1-2 couriers are involved, but can disrupt operations and customer satisfaction when they are simultaneously involved. The strategy to improve discipline is carried out firmly but humanely, with gradual sanctions and coaching through briefings, communication, and meetings. The courier assessed the sanctions as fair, but suggested rewards for discipline, time management training, and better work facilities. Discipline can be improved through rules, appreciation, training, and supporting facilities.]]>
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