Digital transformation demands operational efficiency in the conventional laundry industry, which is still hampered by manual management and limited geographic reach.In response to this phenomenon, this research focuses on developing a UI/UX design for the Laundry Express mobile application with superior pickup & delivery service features. The main goal is to reduce the potential for data input errors while providing information transparency for users. Through an iterative prototyping method, the design process includes needs identification and continuous evaluation using Figma. The final product, a high-fidelity prototype, integrates order tracking features, automatic cost calculation based on weight, and a service assessment module. Evaluation using Likert scale for usability measurement demonstrated a high level of ease of navigation, allowing users to complete transactions without technical obstacles. This study concludes that the iterative prototyping approach is effective in producing intuitive application designs that meet the needs of modern society who require flexible laundry services.
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