<![CDATA[Lecturers play a crucial role as professional educators in the implementation of higher education through the Tridarma Perguruan Tinggi (Triple Dharma of Higher Education), which encompasses education, research, and community service. The selection of exemplary lecturers serves as both a form of recognition and a motivational instrument to enhance institutional quality. However, the selection process is often hindered by subjective assessments and the lack of standardized measurement, which may lead to dissatisfaction and diminish the objectivity of the results. This study aims to address these issues by implementing a Decision Support System (DSS) using the Simple Multi-Attribute Rating Technique (SMART) method. The SMART method was selected for its effectiveness in facilitating multi-criteria decision-making through weight assignment to priority parameters, such as scientific publications, educational qualifications, and external achievements. The results of this system implementation are provide structured, transparent, and accurate decision recommendations, ensuring that the selection of exemplary lecturers is conducted objectively based on measurable data.]]>
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