This article aims to describe the implementation of a design thinking-based Ideation Bootcamp to enhance the innovation capacity of MSMEs in Lumban Suhi-suhi Village. The participatory method involved group discussions, simulations, simple prototyping, and action plan formulation. The program successfully engaged 25 MSME owners and generated 5 types of process innovations, such as service standardization and updated consumer communication media. Key indicators showed that 100% of participants actively engaged and independently formulated realistic, low-capital action plans. These findings demonstrate that design thinking serves as an inclusive, cost-effective, and contextual innovation approach for rural communities. This bootcamp has the potential to become an effective, sustainable MSME empowerment model through synergy between higher education and local communities.
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