<![CDATA[The purpose of this study was to determine and analyze the effects of perceived usefulness, perceived ease of use, performance risk, and perceived benefit on actual use, with attitude use as a mediating variable. This research employed a quantitative method, and primary data were collected through an online questionnaire. The population of the study consisted of Shopee users, with a total sample of 400 respondents from Indonesia. A non-probability sampling technique was applied using the accidental sampling method. The data were analyzed using Partial Least Squares (PLS) with a variance-based structural equation modeling (SEM) approach, and data processing was conducted using SmartPLS version 3.2.9. The results of the study indicate that perceived usefulness and perceived ease of use have a positive and significant effect on attitude toward. In contrast, performance risk has a negative effect on attitude toward, while perceived benefit shows a positive and significant influence. Furthermore, attitude toward has a significant positive effect on actual use. Perceived ease of use also positively and significantly influences perceived usefulness. Both perceived usefulness and perceived ease of use have a significant positive effect on actual use, whereas performance risk shows a negative effect. Moreover, the mediation analysis revealed that perceived usefulness and perceived ease of use have a positive and significant effect on actual use through the mediation of attitude toward. Similarly, perceived benefit also has a positive and significant mediated effect, while performance risk negatively affects actual use through the same mediating variable. Additionally, perceived ease of use positively and significantly influences attitude toward through perceived usefulness.]]>
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