Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Vol 5 No 03 (2026): Jurnal Pengabdian Masyarakat Sabangka

Peningkatan Visibilitas Digital Produk Pupuk Hayati pada PT. Manunggal Merdeka Makmur

Anindhyta Budiarti (Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya)
Rahma Wahyu Idayani (Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya)
Achmad Fakhri Dzulfiqar (achmadfakhri@stiesia.ac.id)
Zhivora Amelia Haq (Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya)
Anang Subardjo (Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya)
Soraya Nur Hasana (Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya)
Adam Dwi Isnaini (Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya)



Article Info

Publish Date
31 May 2026

Abstract

This community service program (PKM) aims to enhance the digital visibility of PT. Manunggal Merdeka Makmur, a biofertilizer manufacturing company in Nganjuk, East Java, Indonesia. Prior to this program, the company lacked an official digital presence to effectively promote its product to broader markets. The program employed Design Science Research (DSR) methodology combined with a participatory approach, encompassing socialization, training, technology implementation, mentoring, and evaluation stages. Results demonstrate that an e-company profile website was successfully developed and deployed at manunggalmerdekamakmur.com, providing the company an official digital identity and online product information platform. Additionally, company human resources received training in digital marketing and website content management. The program contributes to the digital transformation of fertilizer SMEs and confirms that integrated digital media development combined with human resource capacity building effectively enhances market reach and competitive advantage.

Copyrights © 2026






Journal Info

Abbrev

sabangkaabdimas

Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Description

urnal Pengabdian Masyarakat Sabangka adalah jurnal yang diterbikan oleh PUSAT STUDI EKONOMI, PUBLIKASI ILMIAH DAN PENGEMBANGAN SDM AZRAMEDIA INDONESIA untuk mempublikasikan dan meyebarluaskan tulisan dan artikel Pengabdian Masyarakat yang telah dilakukan oleh akademisi, praktisi dan mahasiswa dengan ...