Journal/Artickle PENGEMBANGAN WIRAUSAHA LOKAL BERBASIS DIGITALISASI UNTUK MENINGKATKAN DAYA SAING BERKELANJUTAN UMKM DI DESA SAMPULUNGAN, KECAMATAN GALESONG UTARA, KABUPATEN TAKALAR

Rahmat Rahmat (Universitas Indonesia Timur)
Nisma Iriani (Universitas Indonesia Timur)
Mardia Mardia (University of Eastern Indonesia)
Rostini Rostini (Universitas Indonesia Timur)
Syurwana Farwita (Universitas Indonesia Timur)

Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Vol 5 No 03 (2026): Jurnal Pengabdian Masyarakat Sabangka

This study aims to analyze the role of business digitalization and local entrepreneurship development in improving the sustainable competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Sampulungan Village, North Galesong District, Takalar Regency. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to MSME actors selected using purposive sampling techniques. Data analysis was conducted using multiple linear regression with the support of SPSS software. The results indicate that business digitalization contributes positively to improving MSME competitiveness through expanded market access and increased operational efficiency. Furthermore, local entrepreneurship development plays a significant role in encouraging business innovation and the utilization of local resources. The integration of digitalization and local entrepreneurial capacity strengthening is proven to enhance the sustainable competitiveness of MSMEs.