Analysis of Human Resource Competencies of MSME Actors ALFATHZI Souvenir Center Surabaya

Supriyadi (Management, Faculty of Economic and Business, Muhammadiyah University of Surabaya, Indonesia)
Mochamad Mochklas (Management, Faculty of Economic and Business, Muhammadiyah University of Surabaya, Indonesia)
Dwi Songgo Panggayudi (Management, Faculty of Economic and Business, Muhammadiyah University of Surabaya, Indonesia)

International Conference on Economics, Management, Business, and Accounting
Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting

Micro, Small, and Medium Enterprises (MSME) have a strategic role in driving national economic growth, including in the tourism and creative economy sectors. MSME of Alfathzi Souvenir Center in Surabaya is one example of a local business that is growing and depends on the quality of its human resources (HR). This study aims to analyze the condition of HR competence in the MSME, as well as to identify the factors that influence it and efforts to improveit. This study uses a qualitative method with in-depth interview techniques and direct observation. The results show that employee interpersonal competence is quite good, but there is a gap in technical aspects, especially among new employees. Factors that influence include educational background, training effectiveness, incentive systems, and limited digital facilities. This study recommends digital-based training, a fair performance appraisal system, and cooperation with educational institutions or the government to support sustainable HR development