<![CDATA[This study analyzes the effects of financial literacy and risk perception on the investment preferences of students at the Faculty of Economics and Business, Universitas Negeri Padang. The research used a quantitative approach with a causal design. The samples of this study was 350 respondents, selected from active undergraduate students in the 2021-2024 academic years that choosed by using Slovin formula formula and purposive sampling technique. Data were analyzed using the SEM – PLS method via smartPLS 4.0. The results show that financial literacy has a positive but insignificant effect on investment preferences, while it has a positive and significant effect on risk percepcion. Risk perception also has a positive significant effect on investment preferences and significantly mediates the relationship between financial literacy and investment preferences. These findings suggest that risk perception plays a key role in connecting financial literacy with students’ investment preferences. The study implies the importance of improving financial literacy and understanding of risk to encourage accurate and rational investment decision-making.]]>
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