<![CDATA[This study aims to analyze the effect of rebranding and product quality on repurchase intention through customer satisfaction as a mediating variable at Vakansi Coffee & Space. The research method used was a quantitative explanatory approach with a questionnaire survey. The study population consisted of Vakansi Coffee & Space customers who had purchased products in the past six months. The sampling technique used was purposive sampling, with 120 respondents. The research instrument was a questionnaire with a Likert scale of 1–5, which was tested for validity and reliability. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the hypotheses and mediation role. The results showed that rebranding and product quality had a significant positive effect on customer satisfaction and repurchase intention. Furthermore, customer satisfaction was shown to mediate the relationship between rebranding and product quality on repurchase intention. The implications of this study contribute to the development of marketing strategies in the local cafe industry to increase customer loyalty.]]>
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