<![CDATA[This study aims to analyzed brand usage contract and ju’alah contract in the full management cooperation agreement in the Simply Homy guest house franchise business. The type of research is qualitative field research, The primary data source from the results of interviews with the Manager of the Simply Homy Guest House and secondary data is books, reports, websites, journals, and other sources. Collecting data through interviews, observations, and documentation, then analyzing it using the inductive method. The results of this study indicate that the full management agreement has two cooperation agreements, namely brand cooperation with ijarah contract and unit management with jua’alah contract. Based on Fikih Muamalah, the brand cooperation is in accordance with the pillars and conditions of the ijarah contract in Islam. However, there are still some inconsistencies in the unit management agreement. The unit management cooperation that is not yet appropriate is using the name of the ju’alah contract but using revenue sharing. Still, the cooperation of the management of this unit is following the syirkah contract in terms of contribution, harmony, conditions, and how to bear the loss.]]>
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