JURNAL ECONOMINA
Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026

Consumer Behavior in E-commerce: Evidence from Asia and Europe

Meisyaroh Catur Wulandari (Universitas Jember, Indonesia)
Triana Septiani (Universitas Pembangunan Nasional Veteran Jakarta, Indonesia)
Dimas Luhung Prakoso (Universitas Jember, Indonesia)



Article Info

Publish Date
30 Jun 2026

Abstract

The COVID-19 pandemic has changed the conventional trading and direct buying. The concept of consumer shopping during a pandemic is changing the way of buying. Purchase online through third party platforms. This study identified through the SLR (Systematic Literature Review) method using the VosViewer application. The literature collected through the official website scopus.com and selected according to topics relevant to the research objectives, namely consumer behavior in Asia and Europe using e-commerce platforms during the covid-19 pandemic. The results show, research since the beginning of the COVID-19 pandemic has increased. This can be seen from the total articles in 2020 as many as 1 and 2022 as many as 16. The keywords that are the main trends are e-commerce and the covid-19 pandemic. The most popular clusters of 11 items. The results of the article review show that consumers in Asia and Europe have shifted their way of shopping, namely the type of shopping goods that are more urgent for daily needs.

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Journal Info

Abbrev

economina

Publisher

Subject

Economics, Econometrics & Finance

Description

JURNAL ECONOMINA (JE) is a peer-reviewed journal which publishes original research papers. ECONOMINA has been published since 2022. It is currently published every month a year with e-ISSN: 2963-1181. The Digital Object Identifier (DOI) is assigned to each published article and the journal is ...