<![CDATA[This study aims to analyze the roles of security, ease of use, and promotion in influencing purchase decisions regarding the use of Shopee PayLater among Generation Z. This research employed a quantitative approach using a survey method, distributing questionnaires to respondents who were Shopee PayLater users. The sampling technique used was purposive sampling, with the criteria that respondents belonged to Generation Z and had used Shopee PayLater in purchase transactions. The findings show that, to some extent, security, ease of use, and promotion positively affect purchase decisions. Simultaneously, these three variables also have a significant effect on purchase decisions. These findings indicate that transaction security, ease of service use, and attractive promotions are important factors in encouraging the use of Shopee PayLater. Therefore, improving security quality, service usability, and the use of appropriate promotional strategies can strengthen consumer purchase decisions, particularly among Generation Z, who are active users of digital services. This study has implications for e-commerce platform managers seeking to develop digital payment services that are secure, easy to use, and aligned with Generation Z's characteristics.]]>
Copyrights © 2026
