<![CDATA[This study aims to analyze the impact of Product Quality, Promotion and Brand Image on Consumer Loyalty of Teh Botol Sosro in Medan City. This study uses a quantitative method with an associative approach. The location of this study was conducted in five sub-districts in Medan City, namely: Medan Marelan, Medan Belawan, Medan Deli, Medan Area and West Medan. The sample collection technique used was Purposive Sampling using the Lameshow formula with a sample size of 120 respondents. The results of the study indicate that partially Product Quality does not have a positive and significant effect on Consumer Loyalty with a t-count value < t-table of 0.861 < 1.980. Promotion partially has a significant and positive effect on Consumer Loyalty with a t-count value < t-table of 2.407 > 1.980. Brand Image has a positive and significant effect on Consumer Loyalty with a t-count value < t-table of 6.638 > 1.980. Furthermore, the results of the F test show that the quality of promotional products and brand image simultaneously have a positive and significant effect on Consumer Loyalty of Teh Botol Sosro in Medan City with a calculated F value < F table of 2.407 > 1.980]]>
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