Beasiswa Juare Sebagai Instrumen Soft Power Dalam Pembangunan Sumber Daya Manusia di Kota Cilegon

Anatul Widiyanti (Program Studi Ilmu Pemerintahan, Universitas Sultan Ageng Tirtayasa, Serang 42121 – Banten, Indonesia.)
Laeli Nur Khanifah (Program Studi Ilmu Pemerintahan, Universitas Sultan Ageng Tirtayasa, Serang 42121 – Banten, Indonesia.)
Astri Agustriani (Program Studi Ilmu Pemerintahan, Universitas Sultan Ageng Tirtayasa, Serang 42121 – Banten, Indonesia.)
Asti Julianidisi (Program Studi Ilmu Pemerintahan, Universitas Sultan Ageng Tirtayasa, Serang 42121 – Banten, Indonesia.)
Nathania Aulia Damayanti (Program Studi Ilmu Pemerintahan, Universitas Sultan Ageng Tirtayasa, Serang 42121 – Banten, Indonesia.)

Madani: Multidisciplinary Scientific Journal
Vol 4, No 5 (2026): June 2026

This study aims to analyze the Cilegon Juare Scholarship Program as an instrument of human resource development and local government soft power. Using a qualitative descriptive approach, data were collected through interviews, observation, documentation, and literature review. The findings show that the program contributes to expanding access to higher education, improving human resource quality, and strengthening the positive image and public trust toward the Cilegon City Government. However, several challenges remain, including limited quotas, beneficiary data accuracy, and delays in fund disbursement. Therefore, improvements in program management and implementation are needed to optimize its impact and sustainability.