International Journal of Literature and Language Studies
Vol. 5 No. 6 (2026): International Journal of Literature and Language Studies

STRATEGIC MANAGEMENT OF ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATION

Hikmatulloyeva Zuxra Mirxon qizi (Asia International University, 2nd year student of Economics)

Article Info

Publish Date
10 Jun 2026

Abstract

This article analyzes the issues of strategic management of enterprises in the context of digital transformation. The impact of digital technologies on enterprise activities, their role in the strategic management process, and their significance in enhancing the competitiveness of enterprises are examined. Furthermore, the opportunities and challenges arising in the process of digital transformation are analyzed, and proposals for overcoming them are presented. Within the scope of the study, the strengths and weaknesses of enterprises, existing opportunities, and potential threats are assessed based on a SWOT analysis.

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Journal Info
International Journal of Literature and Language Studies
Website

Abbrev

ijlls

Publisher

Jakarta International University

Subject

Languange, Linguistic, Communication & Media

Description

The mission of the International Journal of Literature and Language Studies (IJLLS) is to provide readers with the development of language studies in linguistics and literature. In addition to manuscripts that center on the study, we welcome manuscripts on a wide range of topics relating to the ...