Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Vol 15 No 2 (2026)

Distribusi Margin Pemasaran dan Efisiensi Rantai Pemasaran Bawang Putih di Kabupaten Karanganyar

Hanifah Putrirahmah Ningrum (Universitas Sebelas Maret)
Endang Siti Rahayu (Universitas Sebelas Maret)
Setyowati Setyowati (Universitas Sebelas Maret)



Article Info

Publish Date
30 Jun 2026

Abstract

This study analyzes the distribution of marketing margins and the efficiency of the garlic marketing chain in Karanganyar Regency. Data were collected through surveys of farmers and marketing intermediaries and analyzed using marketing margin, farmer’s share, and profit–cost ratio approaches. The results show that marketing margins vary across marketing channels and tend to increase with longer distribution chains. Higher farmer’s share values were found in shorter marketing channels, indicating a more farmer-oriented price distribution. All marketing channels have profit–cost ratios greater than one, indicating that marketing activities are economically feasible, although efficiency levels vary among channels. Overall, the garlic marketing chain in Karanganyar Regency is dominated by relatively long channels, resulting in uneven margin distribution. Strengthening farmer institutions and shortening the marketing chain are recommended to improve marketing efficiency and price distribution fairness.

Copyrights © 2026






Journal Info

Abbrev

maksipreneur

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific ...