<![CDATA[In the era of rapid digital transformation, the determinants of consumer loyalty are undergoing fundamental shifts. Two emerging factors of increasing significance are algorithmic transparency and digital fatigue resilience. Objective: This study aims to map the scientific evidence on the role of algorithmic transparency and digital fatigue as new determinants of consumer loyalty in the digital ecosystem. Methods: A scoping review was conducted following the Arksey and O’Malley (2005) framework updated by Levac et al. (2010), with PRISMA-ScR reporting (Tricco et al., 2018) using the PCC format. A protocol was developed before searches in Scopus (primary), Web of Science, and Google Scholar, period 2019–2025. A total of 9 articles met the inclusion criteria and were thematically analyzed. Results: Three major themes were identified: (1) algorithmic transparency as a mediator of digital trust (n=4); (2) digital fatigue as a moderator of engagement and loyalty (n=3); (3) the interaction between transparency and fatigue in shaping long-term loyalty behaviors (n=2). The review found that consumers exposed to clear algorithmic explanations demonstrated higher trust and loyalty, while high levels of digital fatigue weakened the relationship between personalization and loyalty. Conclusion: Algorithmic transparency and digital fatigue management are two critical determinants that need to be integrated into consumer retention strategies in the digital age.]]>
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