<![CDATA[This study aims to analyze the influence of Financial Anxiety, Financial Well-Being, and Cash Flow Management on the Sustainability of MSMEs in Semarang City and to examine the role of Financial Technology as a moderating variable. The study used a quantitative approach with a survey method on 100 MSMEs selected through purposive sampling techniques. Data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with the help of IBM SPSS. The results showed that Financial Anxiety, Financial Well-Being, and Cash Flow Management had a positive and significant effect on the Sustainability of MSMEs. Financial Technology was unable to moderate the influence of Financial Anxiety on the Sustainability of MSMEs, but was proven to weaken the influence of Financial Well-Being on the Sustainability of MSMEs and strengthen the influence of Cash Flow Management on the Sustainability of MSMEs. These findings indicate that the sustainability of MSMEs is influenced by psychological factors, financial well-being, cash flow management capabilities, and the use of financial technology. This study contributes to the development of literature on the sustainability of MSMEs and provides input for business actors and policy makers in increasing the competitiveness of MSMEs in the digital era.]]>
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