<![CDATA[Abstract This study aims to examine the basic concepts of integrative da'wah and da'wah paradigms from classical and contemporary perspectives. As a fundamental activity in Islam, da'wah is understood not only as the process of conveying religious messages, but also as an effort toward social change that touches all aspects of human life. The development of contemporary society, marked by globalization, digitalization, and various social problems, requires a reconfiguration of the da'wah paradigm so that it becomes more adaptive, contextual, and multidisciplinary. This study employs a literature review method by analyzing various sources related to the basic concepts of da'wah, the idea of integrative da'wah, and da'wah paradigms. The findings indicate that integrative da'wah is a da'wah paradigm that comprehensively combines normative-theological dimensions with social reality. Integrative da'wah emphasizes holistic, contextual, and collaborative characteristics. In addition, the da'wah paradigm has developed from the classical era, which was dominated by the methods of da'wah bi al-lisan and da'wah bi al-hal, toward the current paradigm that utilizes digital technology as a medium of contemporary da'wah. In practice, contemporary da'wah can use microblogging so that da'wah messages remain relevant to the social needs of contemporary society. This shift shows that da'wah is dynamic and must continue to adapt to the changing times without abandoning the basic principles of Islamic teachings. Thus, integrative da'wah serves as a relevant model for responding to the challenges of contemporary society while building a religious and civilized society.]]>
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