<![CDATA[The development of e-commerce in Indonesia has provided convenience in digital transactions; however, it also poses risks of losses for consumers, such as fraud, discrepancies in goods, and electronic system failures. This research aims to analyze the form of legal accountability of e-commerce platforms based on the Consumer Protection Law, the Electronic Information and Transaction Law, and Government Regulation Number 80 of 2019. The study uses a normative juridical method with legislative, conceptual, and case study approaches, supported by interviews as supplementary data. The results of the study show that e-commerce platforms can no longer be positioned as passive facilitators but must be regarded as business actors who bear responsibility for consumer losses, particularly those arising from system failures and weak merchant verification mechanisms. This research proposes an accountability model based on a combination of strict liability and intermediary liability to strengthen consumer protection in digital transactions. E-commerce platforms in Indonesia can no longer be positioned as passive intermediaries but as business actors that operate electronic systems and therefore carry legal responsibility for consumer losses.]]>
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