The implementation of the East Java Governor’s Circular Letter Number 800/1456/031.2/2022 concerning the Implementation of Core Values and Employer Branding of State Civil Apparatus aims to realize professional, integrity-driven, and high-quality civil servants through the application of BerAKHLAK values. This study employs a qualitative descriptive method using George C. Edward III’s policy implementation theory, encompassing the variables of communication, resources, disposition, and bureaucratic structure. Data were collected through observation, interviews, and documentation, and analyzed using the Miles and Huberman interactive model. The findings indicate that implementation at the Organizational Bureau of the East Java Provincial Regional Secretariat has been progressing reasonably well. Inter-employee communication has been established through meetings and briefings, human resources and work facilities are adequate, and employees demonstrate a positive attitude and commitment toward applying BerAKHLAK values. Nevertheless, implementation has not yet reached its full potential, making it necessary to strengthen communication, update standard operating procedures, and enhance employees’ understanding so that the policy can be carried out more effectively and consistently.
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