<![CDATA[This study aims to design a user interface and user experience (UI/UX) for the e-commerce website of PT Decormart Bangun Kreasi to improve user comfort, usability, and effectiveness in accessing and conducting online purchase transactions. The UI/UX design process uses the Design Thinking method, which emphasizes a user-centered design approach through five main stages: Empathize, Define, Ideate, Prototype, and Testing. The Empathize stage was conducted to understand user needs and problems through interviews. The Define stage formulated key issues based on user data analysis. During the Ideate stage, various design solutions were developed and implemented as an e-commerce website prototype, including navigation structure and interface layout. The Testing stage evaluated the usability of the design using the System Usability Scale (SUS) method involving 14 respondents. The results showed a SUS score of 95, categorized as Excellent or Grade A+. These findings indicate that the proposed UI/UX design offers very high usability and meets user needs. Therefore, the UI/UX design is considered suitable for further development as the company’s official website.]]>
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