<![CDATA[The viral song "Warung Bekicot Ning Magetan" has gained widespread attention as both a promotional tool for local culinary products and a cultural symbol in Magetan. This study investigates the role of the song in constructing cultural and social identities within the local community. Using a qualitative ethnomusicological approach, data were collected through observation, interviews, and textual analysis of the song's lyrics and its dissemination on social media. Findings reveal that the song embodies values of patience, tranquility, and slow living, reflective of rural life and Javanese cultural identity. Additionally, the song's viral spread has enhanced community pride and stimulated local tourism and economy. This article contributes to understanding how viral popular music can serve as a medium for cultural expression and identity reinforcement in contemporary society, beyond the economical motive. The study also highlights the role of AI-generated music production in supporting local cultural branding and digital creative economies.]]>
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