Optimalisasi Instagram sebagai Strategi Public Relation Meningkatkan Key Performance Indicator “Publikasi” di TBM Pabukon Ngadongeng

Ikhsan Sirojul Wahhaj (Universitas Padjadjaran)

Libraria: Jurnal Ilmu Perpustakaan dan Informasi
Vol 15 No 1 (2026): Juni 2026

In maximizing the services of an institution, it is necessary to have a public relations strategy in achieving benefits and maintaining communication through social media. The purpose of this research is to see the optimization of the use of Instagram social media in increasing the Key Performance Indicator “Publication” of SIM Library Transformation as a public relations strategy at the Pabukon Ngadongeng Community Reading Park. The research method used is a qualitative approach with in-depth interviews. The results of this study optimize Instagram with a public relations strategy that is carried out is to create content planning, design colorful feeds, publication time that adjusts to the time when users actively open Instagram social media, and promote Instagram publication results through other social media by sharing links. The results of Instagram publications increase the Key Performance Indicator “publication” by 57.5%.