MEDIA RISET EKONOMI
Vol 5 No 1 (2026): MEDIA RISET EKONOMI [MR.EKO]

PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SAYURAN ORGANIK DI SANAK BAHUMA BALIKPAPAN

Kusuma, Eka (Unknown)
prihandoyo, C.Prihandoyo (Unknown)

Article Info

Publish Date
30 Jan 2026

Abstract

The purpose of this study was to determine the influence of consumer behavior partially on purchasing decisions. The data used are sources that already exist, both internal and external data, and the data can be accessed through the internet and information publications. Methods of data analysis using Validity Test, Reliability Test, Classical Assumption Test, t Test. The results of the analysis show that the culture variable has a significant effect on purchasing decisions. Social variables have a significant effect on purchasing decisions. Personal variables have a significant effect on purchasing decisions. Psychological variables have a significant effect on purchasing decisions.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
MEDIA RISET EKONOMI
Website

Abbrev

mreko

Publisher

Universitas Balikpapan

Subject

Economics, Econometrics & Finance

Description

MR.EKO: MEDIA RISET EKONOMI | Adalah terbitan berkala Jurnal Riset Fakultas Ekonomi Universitas Balikpapan, Bidang Ekonomi: Makroekonomi, dan Ekonomi Perbankan | Manajemen: Manajemen sumber daya manusia, manajemen bisnis, manajemen strategi, manajemen pemasaran, manajemen keuangan | Akuntansi: ...