<![CDATA[This study examines M. Quraish Shihab’s dakwah (Islamic outreach) strategy via podcasts in shaping a generation of good character. It employs a descriptive qualitative approach within a field research framework. The findings indicate that M. Quraish Shihab’s communication strategy conveying moral messages and Islamic values ??to the younger generation through podcasts instills Islamic values ??and shapes the character of the youth by utilizing an approach that is empathetic, contextual, and technology-driven. The success of this dakwah effort is underpinned by M. Quraish Shihab’s personal qualities as a religious scholar (Ulama) and his ability to effectively adopt digital media as a platform for outreach. His courteous, logical, and profound approach, combined with digital communication strategies, ensures that the Islamic messages conveyed are capable of shaping the character of the younger generation.]]>
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