JRK (Jurnal Riset Komunikasi)
Vol 17, No 1 (2026)

The Spiral of Anxiety in the 2024 Presidential Election Discourse on X

Nurul Islam (Sekolah Tinggi Agama Islam Negeri Majene)
Alexander Beny Pramudyanto (Universitas Atma Jaya)
Muliadi Muliadi (Sekolah Tinggi Agama Islam Negeri Majene)
Nuryadin Nuryadin (Universitas Islam Negeri Antasari)



Article Info

Publish Date
22 Jun 2026

Abstract

This study explores the emergence of a spiral of anxiety among social media users on X (formerly Twitter) during the Indonesian 2024 presidential election discourse. Drawing upon the spiral of silence theory, this research investigates how users respond emotionally when their political opinions diverge from the perceived majority, particularly under conditions of high polarization. Using a quantitative sentiment analysis approach, the study analyses 1,060 tweets collected through six election-related hashtags between November 13, 2023, and February 14, 2024. The data were classified using the Naïve Bayes Classifier (NBC) method and validated on Google Collab. The findings reveal that while polarized users often express strong sentiments, a significant proportion of users exhibit neutral tones, interpreted as a strategic silence or emotional withdrawal due to fear of backlash. This silence does not stem from indifference, but from socio-political anxiety, indicating a transformation from a spiral of silence to a spiral of anxiety. As a result, the quality of discourse declines, shifting from fact-based debate to emotionally charged opinion exchanges. This phenomenon contributes to unproductive political engagement and increased social fragmentation. The study offers theoretical and empirical insights into how digital platforms shape political communication in highly polarized societies.

Copyrights © 2026






Journal Info

Abbrev

JRKom

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Riset Komunikasi aims to encourage research in communication studies. Focus and scopes within the journal include but not limited to: 1. Media anda Text Analysis 2. Cross-cultural Communication 3. Enviromental Communication 4. Health Communication 5. Organizational Communication 6. Political ...