<![CDATA[The development of the halal sector is currently showing significant growth, along with growing public awareness of the importance of halal products and the adoption of a lifestyle compliant with Sharia principles. In this context, Generation Z has emerged as a crucial group due to its connection to digital technology, social media, and flexible consumption patterns. This study aims to explore Generation Z's contribution to advancing the modern halal industry, identify factors influencing their interest in halal products, and analyze the impact of digitalization on the growth of the halal sector. The research employed a qualitative descriptive method, incorporating literature review, observation, and document collection from various reliable sources. The findings indicate that Generation Z functions as both consumers and business actors, proactively promoting and developing halal products through various digital platforms. Several factors influencing their interest include religious awareness, halal lifestyle trends, and easy access to information. However, challenges remain, such as low knowledge about halal products and high competition in the market. Therefore, halal education, digital innovation, and support from various parties are needed to strengthen the sustainable growth of the halal industry.]]>
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