<![CDATA[Youth participation in da'wah activities often faces challenges, including limited involvement and the lack of sustainable guidance programs. In Samirujuk Neighborhood, Medan Helvetia District, Medan City, STM Al-Hidayah functions not only as a social organization but also as a community-based platform for youth da'wah development. This study aims to analyze the role of STM Al-Hidayah administrators in fostering youths’ interest and da'wah competence from the perspective of Islamic Guidance and Counseling. This study employed a descriptive qualitative approach using observation, interviews, and documentation techniques. The informants consisted of the chairman of STM Al-Hidayah, the chairman of BKM Al-Hidayah Mosque, and three actively involved youths selected through purposive sampling. The findings reveal that STM Al-Hidayah administrators act as mentors, motivators, facilitators, and companions through a family-oriented approach, speech training, continuous mentoring, and direct opportunities for da'wah practice. These activities successfully increased youths’ interest in religious activities and enhanced their da'wah competence in terms of religious knowledge, communication skills, and self-confidence. The study concludes that STM can serve as a participatory and sustainable community-based model for youth da'wah development.]]>
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