<![CDATA[The Great Commission commands every believer to proclaim the Gospel to all nations. In its implementation, gospel proclamation requires a process of contextualization so that the message can be accepted by individuals or groups within their specific contexts. This study aims to explore the principles of true contextualization based on 1 Corinthians 9:19–23 as a foundation for gospel proclamation. Paul positioned himself to “become like” various groups while remaining under the law of Christ, thus using culture as a bridge for communicating the Gospel. Employing a qualitative theological method, this research analyzes the concepts of contextualization and syncretism and interprets the text of 1 Corinthians 9:19–23. The findings reveal that Paul’s contextualization was centered on Christ, aiming to win as many people as possible without compromising the truth of the Gospel. Therefore, contextualized evangelism can avoid syncretism when it remains Christ-centered and is carried out creatively to reach all people.]]>
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