Jurnal Ilmiah Peuradeun
Vol. 14 No. 2 (2026): Jurnal Ilmiah Peuradeun

Cultural Convergence: The Impact of the Korean Waveon Indonesian Sociocultural Landscapes

Darmanto Darmanto (Universitas Madani Indonesia, Blitar, Jawa Timur, Indonesia)
Salismi Zulfi Maulidita (Chosun University, Gwangju, South Korea)
Eko Nur Cahyo (Universitas Madani Indonesia, Blitar, Jawa Timur, Indonesia)
Weni Laysa Nilma (Daegu University, Gyeongsan, South Korea)



Article Info

Publish Date
30 May 2026

Abstract

The Korean Wave (Hallyu) has emerged as a powerful global cultural phenomenon, yet its localized sociocultural implications in non-Western societies remain underexplored. This study investigated how Korean cultural products were received and adapted within Indonesian society through the lens of remote acculturation. Employing a qualitative descriptive design, secondary data were collected via the Publish or Perish (PoP) application and were visualized using VOSviewer for thematic mapping. The findings identified four major sociocultural outcomes: Korean language trends, halal-certified Korean cuisine, K-hijab (a fusion of Korean fashion and Islamic modesty), and the K-beauty phenomenon. These outcomes revealed a dominant pattern of sociocultural competence in mainstream culture, highlighting how Indonesian consumers, particularly Muslim youth, selectively adapted foreign cultural elements to fit religious and cultural norms. The study contributes to theoretical understandings of mediated cultural flows by emphasizing the outcome-oriented nature of remote acculturation and its role in shaping identity, lifestyle, and consumer behavior in multicultural contexts. It also offers practical implications for cross-cultural communication, soft power strategies, and culturally sensitive product adaptation in global markets.

Copyrights © 2026






Journal Info

Abbrev

jipeuradeun

Publisher

Subject

Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Ilmiah Peuradeun (JIP), the International Journal of Social Sciences, is a leading peer-reviewed and open-access journal, which publishes scholarly work, and specializes in the Social Sciences, consolidates fundamental and applied research activities with a very wide-ranging coverage. This ...