ANALYSIS OF THE USE OF INDONESIAN LANGUAGE IN TIKTOK EDUCATIONAL CONTENT AS A MEANS OF STRENGTHENING THE SPEAKING SKILLS OF STUDENTS OF SMP 1 KEDAWUNG

M Fauzan Ardiansyah (Universitas Swadaya Gunung Jati)
Dede Endang Mascita (Universitas Swadaya Gunung Jati)
Bela Nurzaman (Universitas Swadaya Gunung Jati)

International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Vol. 5 No. 6 (2026): MAY

This study aims to examine the use of the Indonesian language in TikTok educational content and its contribution to enhancing junior high school students’ speaking skills. The research employed a qualitative descriptive approach using content analysis as the research design. Data were collected from educational TikTok videos related to public speaking, as well as interviews and speaking performance assessments involving eighth-grade students at SMP 1 Kedawung. Data collection techniques included observation, documentation, interviews, and speaking skill assessments. The data were analyzed through the processes of data reduction, data display, and conclusion drawing. The findings reveal that the use of the Indonesian language in TikTok educational content demonstrates variations in diction, sentence structure, intonation, articulation, language variety, and communicative competence. Content creators predominantly employ communicative, straightforward, and contextually relevant language that aligns with the characteristics and preferences of young audiences. The use of interactive expressions, engaging vocabulary, and expressive delivery styles facilitates students’ comprehension of the learning materials. Moreover, the findings indicate that TikTok educational content has a positive influence on students’ speaking skills. Students exhibited improvements in self-confidence, speaking fluency, sentence organization, vocabulary selection, and the ability to communicate ideas effectively in oral contexts. Exposure to educational content on TikTok also encouraged students to become more active and confident in expressing their thoughts and opinions. In conclusion, TikTok educational content can serve as an effective digital learning medium for supporting the development of students’ speaking skills. The communicative and accessible use of the Indonesian language in such content contributes significantly to improving students’ oral communication abilities and fostering greater engagement in the learning process.