<![CDATA[This study aims to examine the influence of entrepreneurship education and subjective norms on students’ entrepreneurial intention and to investigate the moderating roles of business capital, online transactions, and self-efficacy. This study employed a quantitative approach with a correlational research design. Primary data were collected through a questionnaire survey administered to 104 active students of Universitas Cokroaminoto Yogyakarta who were currently enrolled in or had completed an entrepreneurship course. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that entrepreneurship education and subjective norms have a positive effect on students’ entrepreneurial intention. Online transactions were found to significantly moderate the relationships between entrepreneurship education, subjective norms, and entrepreneurial intention. In contrast, business capital and self-efficacy did not demonstrate significant moderating effects. These findings highlight the importance of integrating entrepreneurship education with the utilization of digital technology for youth empowerment within developing higher education students’ entrepreneurial intention.]]>
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