JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Vol. 3 No. 4 (2026): Juli

Dilema Sistem Return to Seller (RTS) dan Integrasi Data Lintas Platform terhadap Kinerja Kurir (Studi Kasus pada J&T Express DC_Gubeng)

Maya Susanti (Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945)
Hesti Cahya Adistia (Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945)
Jennie Amanda (Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945)
Tan Evan Tandiyono (Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945)



Article Info

Publish Date
27 Jun 2026

Abstract

The Cash on Delivery (COD) system remains a popular choice for consumers as it guarantees a sense of security in transactions, but this method creates high operational complexity for J&T Express. The main problems that frequently occur in the field include unilateral payment rejections by consumers and high rates of returns or Return to Sender (RTS). This qualitative case study aims to evaluate the effectiveness of the Management Information System at J&T Express DC_Gubeng, Surabaya, through direct observation and in-depth interviews with supervisors, admins, and field couriers. Field findings indicate that the problematic address validation feature has not been automatically implemented in the system, but still relies on courier experience and manual confirmation via WhatsApp before the goods are delivered. The biggest technical obstacle stems from the misalignment of upstream API integration with the e-commerce platform, which triggers a loophole for cross-platform fake receipt manipulation (cross-marketplace fraud). In addition, the RTS procedure, which requires three physical delivery attempts, wastes the courier's effective working time (idle time). Delays in synchronizing order cancellation data from the application have also been shown to reduce the achievement of the courier's digital KPI targets. On the positive side, GoPay's digital wallet-based financial interconnection has proven highly reliable in maintaining accurate real-time cash-on-delivery (COD) reporting and reducing daily financial disputes. As a recommendation, J&T Express should optimize upstream data integration with e-commerce partners and relax package return regulations to achieve operational efficiency.

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Journal Info

Abbrev

jrme

Publisher

Subject

Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

Description

JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...