<![CDATA[The purpose of this research is to determine the impact of location and reputation on students' school choices (Case Study at Rex Mundi Catholic High School Manado). This research uses a quantitative approach and uses primary data through distributing questionnaires to students at Rex Mundi Catholic High School Manado. The results of the research obtained a multiple linear regression equation Ŷ = 2.523 + 0.557 X₁ + 0.462 X₂. Since the t-test results prove that using partial variables the location of the school has a significant impact on students' school choices using the calculated t value > t table is (3.486 > 1.984), the reputation of the school has a significant impact on students' school choices using the calculated t value > t table is (2.889 > 1.984). Then since the F-test results prove that the location of the school and the reputation of the school simultaneously have a significant impact on students' school choices at Rex Mundi Catholic High School Manado using the calculated F value is quite large since F table is (59.23 > 3.09) using a significance value of 0.000 < 0.05. Based on the analysis, it can be concluded that school location and reputation have a significant impact, both partially and simultaneously, on students' choices in choosing a school at Rex Mundi Catholic High School in Manado.]]>
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