Participatory Development Communication By Pokdarwis Kerujuk Lestari In Ecotourism Recovery In North Lombok Regency

Muhammad Syaoki (Department of Extension and Development Communication, The Graduate School of Universitas Gadjah Mada)

KOMUNITAS JURNAL PENGEMBANGAN MASYARAKAT ISLAM
Vol. 17 No. 1 (2026): Islamic Community Development through Practice and Public Policy

The 2018 Lombok earthquake and the COVID-19 pandemic had a significant impact on the decline of the tourism sector, primarily because of severe damage to tourism infrastructure. This study explores the efforts undertaken by Pokdarwis Kerujuk Lestari to restore ecotourism after the earthquake through participatory development communication. It uses a qualitative research approach, with data collected through interviews, observation, and documentation. The findings show that Pokdarwis serves as a facilitator that drives tourism recovery through rebranding, the use of social media, capacity building, and the strengthening of multi-actor networks, which have increased tourist visits and strengthened social solidarity within the community. The obstacles identified include the consistency of digital content dissemination and the need for broader public involvement and tourism-awareness development.