<![CDATA[The Hajj pilgrimage functions as the world’s largest laboratory of religious moderation, yet empirical evidence reveals a significant paradox: highly educated pilgrims (bachelor’s degree holders) and civil servants demonstrate greater resistance to religious moderation than other groups. This study aims to reconstruct da’wah management within the Hajj manasik (ritual guidance) system to develop a more adaptive framework capable of engaging critical groups while preventing tendencies toward ghuluw (religious excessiveness). Employing a qualitative case study approach focused on the 2023 Hajj implementation, data were collected through in-depth interviews with 18 informants comprising Hajj guidance officers, KBIHU (Kelompok Bimbingan Ibadah Haji dan Umrah) administrators, pilgrims, and ulama curriculum consultants, supplemented by participatory observation and documentation analysis. Data were analyzed using Miles, Huberman, and Saldaña’s interactive model. Findings indicate that effective reconstruction of da’wah management entails six strategic dimensions: (1) dialogical andragogy replacing doctrinal instruction; (2) fiqh al-awlawiyat (jurisprudence of priorities) integration into the core curriculum; (3) institutionalization of moderation through KBIHU structures; (4) gender- and occupation-sensitive facilitation approaches; (5) field-level prevention of ghuluw at critical ritual stages; and (6) transformation of guides from lecturers into moderation facilitators. This model serves as a strategic blueprint for Hajj guidance policy standardization toward 2026, demonstrating that effective da’wah management must shift from knowledge transfer toward behavioral engineering through internalization of wasathiyah (moderate) values.]]>
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