<![CDATA[The advancement of globalization and the gradual decline in adherence to local cultural values have posed significant challenges to the internalization of Islamic values within society, particularly in Padangsidimpuan. Conventional da'wah approaches that lack contextual sensitivity often result in the ineffective transmission of religion, thereby necessitating strategies that integrate Islamic teachings with local cultural messages wisdom. This study aims to examine the cultural-based da'wah communication approach through Dalihan Na Tolu in strengthening Islamic values within the community. This research adopts a qualitative method with a case study design, employing indepth interviews, observations, and documentation, which are analyzed using the Miles and Huberman interactive model. The findings indicate that Dalihan Na Tolu serves as an effective communication medium due to its congruence with Islamic values, supported by the influential role of traditional leaders and the use of culturally embedded symbols. Consequently, a culturally grounded da'wah approach is demonstrated to enhance both the acceptance and the internalization of Islamic values in a contextual and sustainable manner.]]>
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