<![CDATA[This study aims to analyze the influence of attractions, accessibility, amenities, and ancillary services on international tourists’ revisit intention to Bukit Lawang through electronic word of mouth as an intervening variable. Bukit Lawang is an ecotourism destination in North Sumatra with strong natural attractions, but its international tourist visits have shown unstable growth, indicating the need to understand factors that encourage tourists to return. This study used a quantitative descriptive and associative research design. Data were collected through questionnaires distributed to 170 international tourists who had visited Bukit Lawang during 2025–2026 and were at least 17 years old. The data were analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling to evaluate the measurement model, structural model, direct effects, and indirect effects. The findings show that attractions, amenities, ancillary services, and electronic word of mouth have positive and significant effects on revisit intention, while accessibility does not have a significant direct effect. However, accessibility significantly influences revisit intention through electronic word of mouth. The results also show that all destination attributes significantly influence electronic word of mouth, with amenities having the strongest effect. Electronic word of mouth has the strongest direct effect on revisit intention and significantly mediates the relationship between all destination attributes and revisit intention. This study contributes to ecotourism destination management by highlighting the importance of improving destination attributes and strengthening digital tourist communication to increase international tourists’ revisit intention.]]>
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