<![CDATA[This study aims to analyze the effect of profitability, leverage, and market value added on firm value in renewable energy and eco-innovative companies listed on the Indonesia Stock Exchange (IDX) during the period 2021–2024. In addition, this study examines the moderating role of the green economy in the relationship between profitability, leverage, market value added, and firm value. The sample was selected using a purposive sampling technique, resulting in 12 companies that met the research criteria, with a total of 48 observations. The analytical method employed in this study is moderated regression analysis (MRA) using a panel data approach. The results indicate that profitability has a negative and significant effect on firm value, leverage has a negative but insignificant effect on firm value, while market value added has a positive and significant effect on firm value. Furthermore, the green economy has a negative and significant effect on firm value. The moderating test results reveal that the green economy positively and significantly moderates the relationship between profitability and firm value. However, the green economy is unable to moderate the effect of leverage on firm value and is also unable to moderate the effect of market value added on firm value. These findings imply that the implementation of green economy practices plays an important role in strengthening the contribution of profitability to enhancing firm value. Nevertheless, in the short term, the adoption of green economy initiatives may still generate additional costs that potentially reduce firm value.]]>
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